Traditional Research

• In-person Qualitative

Alternatives

• Message Board Qualitative

• Benefits of Messsage Board Qualitative

• Superior Sampling
• Superior Depth
• Same Day Shopping and Usage Reporting

• Message Board Qualitative Process

New Applications

• Quant-Qual-Combos
• Creative-Interaction-with-Customers
• Qualitative Website Research
• B2B Qualitative
• Salesforce and Distribution Qualitative
• Online Ethnography

• In-store Ethnography
• In-home Ethnography - Storage
• In-home Ethnography - Usage

• Online Ethnography vs. Video-Ethnography

Another Application: Creative-Interaction-with-Customers

• Starting with early stage concepts and using the Online Qualitative research process to support creative development of these original concept in a “dialogue” of sorts with target audience respondents.
• Fulfilling the original definition of Account Planning: “Result of Account Planning is not a research report -- it is improved advertising.”