Traditional Research

• In-person Qualitative

Alternatives

• Message Board Qualitative

• Benefits of Messsage Board Qualitative

• Superior Sampling
• Superior Depth
• Same Day Shopping and Usage Reporting

• Message Board Qualitative Process

New Applications

• Quant-Qual-Combos
• Creative-Interaction-with-Customers
• Qualitative Website Research
• B2B Qualitative
• Salesforce and Distribution Qualitative
• Online Ethnography

• In-store Ethnography
• In-home Ethnography - Storage
• In-home Ethnography - Usage

• Online Ethnography vs. Video-Ethnography

Online Ethnography

• Elements of Online Ethnography studies typically include:

• Digital pictures taken by participants.
• Stories on “what’s in these pictures?”
• Diary entries and/or reports on the assignments.
• Message Board IDIs and/or Focus Group Discussions.